David Canton is a business lawyer and trade-mark agent with a practice focusing on technology issues and technology companies.



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March 3, 2010

Negative reviews can be good for business

Tags: , , — David Canton @ 8:14 am

That’s the title of my Slaw post for today.  It reads as follows.

We’ve all heard the saying “there is no such thing as bad publicity” – but of course we don’t take that literally. 

Apparently, though, research has shown that when it comes to online reviews, negative reviews can result in more sales than positive reviews.

That was one of the points made by Mitch Joel during his keynote address on Monday at Fanshawe College’s eMarketing conference.  (I spoke at one of the breakout sessions on “Digital Law”.)

He says there are two reasons for that.   First, people tend to trust the business more as they feel the business is being open and candid.  Second, what is important in a negative review is what is actually said.  The reviewer’s reason may be irrelevant to other buyers.  

That’s not to say its a good thing if every review trashes the product – but a few negative reviews don’t seem to hurt.

Many of us have had clients complain about negative online comments about them that they don’t feel are justified, and reputation management is a growing field.

The message here is that when lawyers are asked to advise on these issues, we need to understand this in order to give the right advice, and to avoid the Streisand effect.

February 24, 2010

Ted video: Four ways to fix a broken legal system

Tags: , , — David Canton @ 8:47 am

That’s the title of my Slaw post for today.  It reads as follows:

The annual Ted conference always has thought provoking presentations.   One of the presentations this year was entitled “Four ways to fix a broken legal system“.   Its worth taking the 19 minutes to watch.

The basic proposition of the presenter, Philip K. Howard, is that the legal system has become so complex that it instills fear to act.  People become so self-conscious of  their judgments that it skews behaviour towards failure. 

We should not just dismiss this as being unique to the American legal system.  The Canadian system may not be as extreme in this regard – but many of his issues are still relevant.

February 17, 2010

Windows Phone 7 – “Microsoft has out-appled Apple”

Tags: , , — David Canton @ 8:55 am

That’s the title of my Slaw post for today.  It reads as follows:

Microsoft unveiled its much anticipated Windows Phone 7 operating system this week at the Mobile World congress in Barcelona.  It is not based on the existing 6.X OS – but is entirely new – based on the Zune.

The reaction by the tech press has been very positive. For example, Gizmodo says that “Microsoft has out-appled Apple” , and “I’m sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels like an iPhone from the future. The UI has the simplicity and elegance of Apple’s industrial design, while the iPhone’s UI still feels like a colorized Palm Pilot.”

For other comment, see PCWorldengadget, Wired.

New phones using Windows Phone 7 will be available from several manufacturers and several carriers “by the holiday 2010 season”.

I have not seen any comment on when it will be available in Canada.

The frustrating part for me is that I bought a new phone last summer – I hate 3 year terms!

February 3, 2010

Gift card judge censured

Tags: , , — David Canton @ 8:13 am

That’s the title of my Slaw post for today.  It reads:

January 27, 2010

Apple’s iPad

Tags: , , , — David Canton @ 3:03 pm

That’s the title of my Slaw post for today.  It reads as follows:

January 13, 2010

Google to China – back off or we are out of here

Tags: , , — David Canton @ 8:40 am

That’s my Slaw post for today.  It reads as follows:

January 6, 2010

CES prediction – buyer’s remourse over December tech purchases

Tags: , , , — David Canton @ 8:52 am

That’s my Slaw post for today.   It reads as follows:

December 16, 2009

Another reason to back up your laptop

Tags: , , — David Canton @ 8:21 am

That’s the title of my Slaw post for today.  It reads as follows:

December 9, 2009

2010 – the year of the tablet / e-book?

Tags: , , , , , — David Canton @ 8:23 am

That’s the title of my Slaw post for today.   It reads as follows:

2010 will see some interesting and useful developments in the tablet / e-book reader space.  The concept of a thin, light, portable device with a decent screen size (i.e. a letter sized piece of paper) and long battery life to read things on – such as newspapers, magazines, books, the web – is quite compelling.

There are a few products on the market already – such as the Kindle.  In my view the tipping point to widespread adoption will be colour screens that can render glossy magazine resolution, the ability to get web content via wifi rather than just over a cell network, and a low enough price point.  At least that’s what I’m holding out for.

To some extent this is vapourware -  but there is a lot of activity and potential competition in this space.  Consider:

Several Slaw articles have mentioned the Kindle and e-book readers like the Sony reader.

Another entrant announced within the last few days is the  JooJoo, formerly known as the  Crunchpad.  This one is rather controversial.   The  story behind it (feuding developers) is as interesting as the product itself.

Of course there is the much anticipated Apple tablet - which many predict will appear some time in 2010.

Microsoft has shown a concept called the Courier.

And top that off with a publishers consortium that is working on digital publishing standards.

November 18, 2009

Interesting things this week

Tags: , , , — David Canton @ 8:43 am

That’s the title of my Slaw post for today.  It reads as follows:

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