My blog has been changed to a completely new look. The old version has served well for 2 ½ years â but it was time for a change. Why? Several reasons.
The previous look had a lot going on, not unlike many other blogs. That suits the traditional blog reader well, but may be overwhelming or confusing to those new to blogs. While Iâm glad to have anyone as a reader, my main target audience is clients, potential clients, and client influencers. Now that IE7 makes RSS feeds easier to use, more people will be introduced to blogs. The thought is that a cleaner, simpler look will be more attractive to those new readers.
If you look at some of the client comments in my profile, there is a common theme of giving practical advice in a field of complex, changing legal issues. The cleaner, simpler look of the blog is consistent with that approach.
The change also provides on a more consistent look and feel for my eLegal brand, powered by Harrison Pensa, across different platforms.
The new look moved the blog roll, archive lists and other links to a second page. While it takes an extra click to get to them, I think the tradeoff is worth it. Check out the blog list at the âweblinksâ link. The list has been updated to include blogs I follow that I think my readers would find interesting.