BusinessWeek has an article entitled Windows Mobile: What Microsoft Needs to Fix.  It talks about how phones using the Windows mobile operating system are losing market share to the iPhone and Google Android, and what Microsoft needs to do to fix it.

I hope Microsoft can pull it off with Mobile 7, and that they get it out to the market soon.  The marketplace needs the competition.

For example, I currently use an HTC phone with Windows Mobile 6.  When I got the phone about a year and a half ago, it was cutting edge.  But now, with the advent of the 3G iPhone, and Blackberry Bold and Storm, it seems like a boat anchor in comparision.

When my 2 year phone contract rolls over this Spring – I may just switch over to an iPhone.  I have always tried to resist the Apple hype – but may not be able to any longer.

There are rumours that Microsoft may announce a Zune phone at the upcoming CES.  That could prove interesting if it is done right, and if it can ship relatively soon with a compelling mobile 7 OS. 

One of the frustrations with mobile phone announcements is that they are usually announced as vapourware – and not available for months – and then often only much later in Canada – and perhaps not with one’s current carrier that one is tied to with things like family plans and other bundled services.