That’s the title of a Techdirt post that points out that as technology and markets change, sellers of affected products need to take a close look at their business model.  Figure out what your market really is.  And if the product you have been selling is no longer scarce, then figure out what new scarcities the change has created, and sell that.   Examples are buggy manufacturers at the dawn of the auto, and the music business.

That has been true ever since the dawn of technology and markets.  Often easier said than done though.  One hint – if you start thinking that you need to have legislators change laws to protect your market, or feel the need to launch lawsuits against massive numbers of people – it may be time to reflect on this.

Read the Techdirt post