For the London Free Press – April 7, 2008
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A new website has been created to fill in the gaps in the upcoming do-not-call telephone number registry.
Canadians can register at ioptout.ca, choose the entities from which they don’t want to receive unsolicited marketing telephone calls and the website automatically informs those entities via e-mail.
I recently wrote about the gaps in the Canadian do-not-call registry that is to be in place this fall. It lets you put your phone number on a list, which telemarketers are not to call.
It has been criticized because there is a long list of exempted entities to which the do-not-call registry does not apply.
Those exempted from the registry include registered charities, political parties, those collecting information for a survey, solicitors of subscriptions for general-circulation newspapers and businesses with an existing business relationship with the consumer.
To fill this gap, University of Ottawa law professor Michael Geist, a critic of the exemptions in the do-not-call legislation, created ioptout.ca.
Early indications are the site will be popular, as thousands of people signed up within the first couple of days.
So why would an organization that receives an e-mail from this site pay attention to it?
Privacy legislation makes it clear that organizations can only use personal information — such as a phone number — for the uses to which the individual consents.
If you specifically tell an organization they are not to use your phone number to solicit from you, it’s a violation of privacy legislation to continue to do so.
If an organization continues to call individuals who have told them not to call, individuals can complain to the federal Privacy Commissioner, or their provincial Privacy Commissioner in provinces that have their own private-sector privacy legislation.
The site has a long list of entities to choose from, and promises to expand the list. Users can contact ioptout to suggest new entities to add by e-mail, or through its wiki — software that allows users to collaboratively create, edit, link, and organize the content of a website.
You also can sign up to receive a monthly e-mail update advising of new entities that have been added to the potential opt-out list.
If individuals are concerned their information is being stored by the ioptout site, they have the option of deleting their registration information from the site after the site sends out the e-mails to their selected entities.
So, if you want to cut down on those annoying phone calls asking for money or trying to sell you products, sign up at iopout.ca now, and on the do-not-call registry this fall when it becomes live.