People often do not recognize how valuable a domain name is to their business. The selection, care and feeding of a domain name is indeed an important task.

For example, some small businesses use as their email address name@[insert random ISP or email provider here].com. For one thing, people may wonder how real your business is if you use that kind of address. For another, you are at the whim of the service provider if they choose to alter or stop their service using that name – which means your published email address no longer works. (I’ve seen that happen)

Domain names are cheap – so get one as close as possible to your business name. That way you control your own domain, and create a better image for yourself.