David Canton – For the London Free Press – October 7, 2006
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At what point do social-networking websites cross the privacy line when providing online access to personal information? A recent uproar over Facebook provides some insight.
Sites such as MySpace, Friendster and Facebook are increasingly popular. This has not been lost on potential investors and advertisers. In July 2005, Rupert Murdoch’s News Corp. bought MySpace for about US$580 million.
These sites let friends, classmates or co-workers keep in touch online. Members create interactive personal profiles detailing their interests. These profiles are made available to anyone within their social network. Members can share music, photos and video.
Launched by Harvard undergraduate student Mark Zuckerberg in February 2004, Facebook has more than nine million registered users and has been ranked as the seventh most-trafficked U.S. website.
It says it “helps people better understand the world around them by developing technologies that facilitate the spread of information through social networks.”
Part of Facebook’s appeal is its privacy restrictions. One can only gain access to the site through a recognized peer group, such as a university, high school or employer. The only profiles that can be searched are those within your user group. This differs from social network sites such as MySpace, which are open to all members of the public.
Facebook launched two new features Sept. 5: News Feed and Mini-Feed detect changes users make to their profiles, then publish these changes to those users’ contact lists.
These new features caused an uproar in the Facebook community. The company saw them as merely a user-friendly innovation. But many users felt they were an invasion of privacy, despite the fact that all the information published was already available.
Ironically, users used the new features to voice their discontent, proving just how effective the alterations can be in spreading information. Facebook was flooded with thousands of e-mails opposing the changes. Protest groups formed on the site with names such as “Students against Facebook News Feeds.”
Facebook quickly added a privacy page to let members pick what goes into News Feed and Mini-Feed, and Zuckerberg posted an online apology.
This incident illustrates a couple of noteworthy points.
First, Facebook’s prompt change and apology shows the right way to react when faced with a privacy problem. They did not try to argue about it, or otherwise duck responsibility.
Second, it seems ironic that there would be user backlash over a feature to alert others to new information they post about themselves — when the very purpose of the site is to publish information about oneself. This illustrates that privacy is about one’s control and choice over one’s information, regardless of the context.