“Moron in a hurry” test cited in Apple case
Apple Corp (the Beatles recording label) and Apple Computers are in court in England fighting over the use of the “Apple” trade-mark for i-Tunes. Seems the companies entered into an agreement many years ago that described how each party could use the term. The ultimate court decision will be based on the interpretation of that agreement, and the UK legal tests for confusion.
Apple Computers’ lawyer has been quoted as saying in court that even a “moron in a hurry” wouldn’t be confused. I was ready to laud the lawyer for coming up with a new phrase as catchy as “if it doesn’t fit, you must acquit”.
From some quick research however I traced the phrase back to a statement by a judge in the 1979 UK case of Morning Star Cooperative Society v Express Newspapers Ltd.
Regardless of its origin, the notoriety of the Apple case may turn that phrase into one that we will hear many times.
So how similar are the trade-marks? You be the judge. Below are images of their trade-marks taken from Google images. Apple Computers uses the stylised version with the bite out of it.
Note that these are protected by trade-mark and perhaps copyright of Apple Computers and Apple Corp. Their reproduction here is merely for journalistic purposes, is not connected with any wares or services of this blog or the author, and is allowed under “fair dealing” or “fair use” doctrines.






![blawgworldbook[1].png](http://www.canton.elegal.ca/blawgworldbook[1].png)


