In a December 15 2004 entry I mentioned that Google had won a U.S. court decision that said its use of third party trade-marks as keywords was not trade-mark infringement.

The opposite result was just obtained in France.

This shows how difficult it can be to operate an Internet based company given inconsistent laws around the world. Especially when you are breaking new ground and it is unclear how the laws will apply.

Read a CNet article about the French decision