Anyone contemplating starting their own business should take a look at a book called “Art of the START”. Portions of the book and details about the author can be found on the “Changethis” website. The book offers practical advice – such as creating a mantra instead of a mission statement. It has a section on “Freqently Avoided Questions”.

Thanks to Joel Adams, Associate Director, Economic Development The University of Western Ontario Research & Development Parks, for recomending this book.

The Art of the START